Best guerrilla marketing campaign which creates lots of buzz in marketing world & blow audience mind. Let’s deep dive in it.
Here in this blog we try to explain easy guerrilla marketing campaign strategy that generated more buzz in the market.
Guerrilla marketing ideas
Guerrilla marketing is a creative advertising strategy that main aims to capture the attention of a target audience through unique,unexpected, memorable, and often low-cost investment technique.
Keep in mind cultural sensitivities and local regulations varies so when planning such campaigns.
Tyskie
Tyskie beer on door handle.
Concept: Personal experience of holding a cup. We think what unique but there’s a catch nobody doing this type of marketing that’s why people remember easily.
AXE body spray
Axe body spray with direction sign board.
concept: Public sign board with experience that girls around boys if you spray AXE.
Axe Body Spray shows unique stickers on the iconic “exit man” signs found widely in various public places. These stickers weave a narrate familiar exit figure –so….he’s merely escaping from a fire all this time!
Divorce lawyer
Lawyer ads with lift movement
#1 Couple together
#2 Opening the lift door
#3 Show a marketing board of divorce lawyer
Concept: Relatable massage of lawyer firm that anybody think twice why this advertisement is inside the lift and when it understand everybody has laughing on their face because of right ad placement.
Burn 60 weight-loss products
Bag open close as medicine effect
#1 Simple bag
#2 Tightly closed bag
Concept: It shows this medicine help you to burn weight loss which shows at on bag. Simple and creative placement of weight loss product “Burn 60”.
3M security glass
Bus stand glass paint with money
concept- 3M security glass company shows their commitment of security of money by 3M security locker.
Respond To Your Audience
On National Fry Day
After listening to Americans beg for “National Fry Day” to fall on a Friday, restaurant chain Checkers and Rally’s responded appropriately.
Paste On Escalator Advertising
Doritoz chip elevator eating
Concept- Use an escalator as the one end with chips packet and other end one person is eating using elevator movement.
Sprite
#Pepcico billboard stand
Concept- Pepsi shows how much thrilled and cooled their drink.
Utilize Bench Advertising
Nike bench sign for Athelete ‘No rest only running’
Use unconventional bench advertising that aligns with your brand. Nike is all about running, so they put their logo on a bench for people out running to see.
Nikon Guerilla Marketing Campaign
Nikon camera ‘Feel like superstar’
Nikon company poster at wall shows how people become star using camera. Unbelievable Strategy to sell psychological concept to customers.
IKEA “human coupons”
#Human as coupan
IKEA want to sell you that on opening at 25 April, every items available at discount price.
Swiss Skydive
#Sky dive picture on floar
This sticker was placed on the floor of elevators, giving riders a taste of the Swiss Skydive experience.
Colgate
#Colgate sell brush shape chocolate
Amazing concept ehowcase that chocolate eating causes spoil your teeth and now you need brush with colgate.
LG giant refrigerator
#LG Giant refrigerator in public place
LG market their refrigerator as big space refrigerator. You can put everything you want put vegetables, foods, water bottle etc.
Duracell
#Bus ligh compare with Dura cell battery
people amaze with seeing best guerilla marketing campaign by Duracell
Denver water
#Save water campaign
Half bench with great concept of save water. What you think about amazing concept you can also make this type of guerrilla marketing campaign for your business.
WWF save paper campaign
Nike symbolize logo meaning with social message
PETA “Time to go vegan”
Superman Elevator Ad
King Kong 3D
#Big dig on land
This guerrilla marketing campaign for King Kong 3D had people snapping photos and sharing their experiences on social media.
22. Discovery Channel
#Shark Week guerrilla marketing boards
To alert beachgoers about the upcoming Shark Week, Discovery Channel places bitten boards along the shorelines as a reminder.
