BharatPe is a QR code-based payment app for offline businessmen and retailers. The company has its headquarters in New Delhi.
Founder of bharat pe is asneer grover, shashvat nikarani and bhavik koladiya.
Best part of this company is that in compared to other competitor merchant can collect collection with 0℅ commotion.
First paytm, google pay, phonepe company came in market for digitize of the payment. Merchant have took all QR code for payment collection. With the solution bharatpe eneter in the market. Company allow to all QR in one QR code. Retailer have only keep one QR code and collect payment.
Tagline of BharatPe company
Ek bharat ek QR
Abse dukandaar is king
Apne parivaar aur shop ko rakhe insured
There is no strong player in swipe card machine. Therefore, company took the advantage and launch with 0 commission.
24th August, company lauch 12℅ club app which provides loans and also consumer can invest and get return upto 12℅.
Credit facility also available, you can avail with first month with interest free.
Strategy of BharatPe business :
(1) All other competitor gives cash back to the consumer for retention but bharatpe gives cash back to retailer which help to keep their QR code on the shop for payment collection.
(2) company did all advertisement with india team because they target mass market. In India, everyone loves cricket small kid to elders. With the tagline team bhatatpe connect with indian cricket team they reached at pan india.
(3) In India there is only bank which gives more loans to the MSME sector. In compare to other they target large business and bhatatpe become successful due to target merchant loan on the basis of transaction.
(4) Technology: They are more focus on the tech part and they hire 100+ employees in tech department.
Future plans 0f BharatPe :
Company going to online banking sector in downline of 10-15 yrs.
Also company will launch bharatpe gift in which they sell luxurious products like BMW, I pad etc.
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